How to Create A Great Logo for Your Company

Your logo is ultimately what defines your business. Because of this, you should design your logo carefully. The perception of your brand will largely be influenced by your logo. Therefore, you want your brand to purposefully dictate that perception. There are certain things that you should be doing when you are crafting a new logo. In this article, we will be going over some of the tips for developing a quality business logo.

Tips For Developing a Business Logo:

1. Understand Its Importance

To get started on the right path, you need to be certain you understand what your logo does and why it’s important. Your logo isn’t something that should be designed without thought. It will dictate not only how your brand is perceived, but it can even influence how much you can charge and whether or not it aligns with your target market, as a whole.

A good example is this logo for Sleep Rex, a service that provides the latest information about sleep. The logo is ideal for a site about sleep: Sleep Rex

2. Define Your Target Market

As previously mentioned, to come up with a logo that is going to work well for your brand, you need it to align with your target market. Thus, you want to take steps to define your target market. Think about your most valuable customers. Put yourself in your target market and target demographic’s shoes. What do they value? How do they communicate? By coming up with answers to these things, you can get a good idea of some of the things your logo should have and it can keep you from developing a logo that doesn’t align with your audience.

A good example of this is the McDonald’s logo.  Its colors are designed to be appeal to children and incite appetite.

McDonald's restaurant banner

3. Ask Your Market

A lot of brands don’t communicate enough with their target market. Believe it or not, but sometimes it’s as easy as asking your market. By getting them involved with the design process, you can get their feedback. Best of all, it can help you develop a logo that they identify with. This can help your audience feel much more in-tune with your brand and it can benefit your business by generating greater brand loyalty from it. Asking your market with contests and polls can be a great way to ensure you are creating a logo that works.

4. Analyze Your Competition

You don’t want to create a logo without looking at your competition. Your competition should be a good way to ensure that you are positioning your company in the right way. Analyze their logos and try to figure out whether or not you are setting yourself apart from them.

By looking at your competition during the design phase, not only will you be able to get professional inspiration, but it can help to ensure that you are putting in your differentiating factors into the design phase which can help you stand out among a crowded marketplace.

For example if you are a car manufacturer, you will probably want to look at the Tesla Inc. logo. It shows the letter “T” and contains elements of  a shield to show protection and safety, together with a symbol of a part of an electric motor.

Tesla logo and emblem

5. Get Professional Help

A professional designer will be able to help to navigate the difficult task of designing a new logo. They will be able to provide you with the guidance you need to give you the best logo possible for your brand.

Use the various tips above and you should be well on your way towards creating a valuable logo that accurately depicts what your brand and business is about. You want your logo to stand out in the marketplace. By using the tips above, you should be able to achieve that.

The video below discusses some questions that your professional designer will ask you, so be prepared.

The Latest News The Start-up Community Should Know

Starting a Company – Here is What You Should Know

Starting a business is not an easy task because you have to know almost everything establishment businesses know despite the fact that you are a novice in the market. For example, did you know that Boston ranks as the number one location for start-ups in the United States? The US Chamber of Commerce released the report recently naming this city first for digital start-ups ahead of Silicon Valley in California.

The findings declared that Boston has provided the minimal requirements for small businesses new to their respective industries, but wishing to expand their reach. These requirements included excellent energy, healthcare, and education facilities. It also has a comprehensive yet nonrestrictive regulatory framework in addition to a high quality of life. Other cities in the top five mentioned in this May 11, 2016 report are Denver, San Diego, Raleigh-Durham, and the San Francisco Bay Area. As an entrepreneur, should you change your start-up location to any of these cities?

Doing so may not be a good idea for a number of reasons. First, you may have a different business model that works primarily in your area as opposed to any of these five cities. Your market audience or business product may also be unique to your area or more successful there than it is in any of these five cities. It is important to note that the report focuses on digital start-ups primarily. Therefore, it might be a good idea for you to check whether these cities offer additional advantages to you if you are planning to startup a business dedicated to computer or other software systems. Regardless of your location, you should learn some business tips that will help you succeed.

First, you should understand how to create professional networks in your industry including connections with your competitors. Remember, you might need their help when it comes to lobbying against government regulation that undermines business within your industry. You should also connect easily with suppliers and customers because they will make or break your business. For example, when Justin Taylor started an Atlanta water damage restoration company, he joined the local Chamber of Commerce and other business networking events and communities to get his business going. Your investors are also critical to the success of your business. Establish an amicable and professional rapport with them. Make sure that they understand and appreciate your efforts and intentions. You might need their support for extra funding when something in the business does not go according to plan.

Finally, you should know that the most important step in a business is to start it so do not waste any more time than you have already. Start your business today. Take the risk even if it means doing so alone, but remember that fortune favors the bold. Be bold, start your business as soon as possible. Consult the experts and everything will be fine.