How to Create A Great Logo for Your Company

Your logo is ultimately what defines your business. Because of this, you should design your logo carefully. The perception of your brand will largely be influenced by your logo. Therefore, you want your brand to purposefully dictate that perception. There are certain things that you should be doing when you are crafting a new logo. In this article, we will be going over some of the tips for developing a quality business logo.

Tips For Developing a Business Logo:

1. Understand Its Importance

To get started on the right path, you need to be certain you understand what your logo does and why it’s important. Your logo isn’t something that should be designed without thought. It will dictate not only how your brand is perceived, but it can even influence how much you can charge and whether or not it aligns with your target market, as a whole.

A good example is this logo for Sleep Rex, a service that provides the latest information about sleep. The logo is ideal for a site about sleep: Sleep Rex

2. Define Your Target Market

As previously mentioned, to come up with a logo that is going to work well for your brand, you need it to align with your target market. Thus, you want to take steps to define your target market. Think about your most valuable customers. Put yourself in your target market and target demographic’s shoes. What do they value? How do they communicate? By coming up with answers to these things, you can get a good idea of some of the things your logo should have and it can keep you from developing a logo that doesn’t align with your audience.

A good example of this is the McDonald’s logo.  Its colors are designed to be appeal to children and incite appetite.

McDonald's restaurant banner

3. Ask Your Market

A lot of brands don’t communicate enough with their target market. Believe it or not, but sometimes it’s as easy as asking your market. By getting them involved with the design process, you can get their feedback. Best of all, it can help you develop a logo that they identify with. This can help your audience feel much more in-tune with your brand and it can benefit your business by generating greater brand loyalty from it. Asking your market with contests and polls can be a great way to ensure you are creating a logo that works.

4. Analyze Your Competition

You don’t want to create a logo without looking at your competition. Your competition should be a good way to ensure that you are positioning your company in the right way. Analyze their logos and try to figure out whether or not you are setting yourself apart from them.

By looking at your competition during the design phase, not only will you be able to get professional inspiration, but it can help to ensure that you are putting in your differentiating factors into the design phase which can help you stand out among a crowded marketplace.

For example if you are a car manufacturer, you will probably want to look at the Tesla Inc. logo. It shows the letter “T” and contains elements of  a shield to show protection and safety, together with a symbol of a part of an electric motor.

Tesla logo and emblem

5. Get Professional Help

A professional designer will be able to help to navigate the difficult task of designing a new logo. They will be able to provide you with the guidance you need to give you the best logo possible for your brand.

Use the various tips above and you should be well on your way towards creating a valuable logo that accurately depicts what your brand and business is about. You want your logo to stand out in the marketplace. By using the tips above, you should be able to achieve that.

The video below discusses some questions that your professional designer will ask you, so be prepared.